Where to Put Sponsor Logos on Jerseys?

 The Winning Play for Promotional Basketball Jerseys

In the world of amateur leagues, inter-barangay tournaments, and weekend warriors, one thing sets the serious teams apart from the rest: a well-designed jersey. Not only does it boost team pride and performance, but it also opens doors for sponsorships that can help cover league fees, gear upgrades, or even travel costs. If you're designing promotional basketball jerseys, knowing where to place sponsor logos is just as important as what goes on the scoreboard.

At CraftClothing, we’ve created countless customized jerseys for teams and brands alike. So if you're wondering where to put sponsor logos on your jerseys—this quick guide will help you make every inch of fabric count.

1. Front and Center (Above or Below the Number)

The most valuable real estate on a basketball jersey is the front chest area. Placing your main sponsor's logo above or below the player number ensures it gets maximum visibility—during tip-offs, photo ops, and TV coverage.

👉 Best for: Primary sponsors
👉 Pro tip: Use sublimation printing for vivid, long-lasting logos that won’t crack or peel after games and washes.

2. Upper Chest (Opposite the Team Logo)

Many teams choose to reserve the upper right or left chest area for smaller sponsor logos. This works well for secondary sponsors or local businesses that want to support your squad without overpowering the main design.

👉 Best for: Secondary sponsors
👉 Pro tip: Keep the color contrast high to ensure visibility on both light and dark jerseys.

3. Back of the Jersey (Above the Name)

Another prime spot? The top back panel, right above the player's name. This area gets a lot of attention from behind—especially during free throws, breakaways, or victory celebrations.

👉 Best for: Sponsors who want to be seen during gameplay
👉 Pro tip: Avoid overly long logos that could clash with the name or number.

4. Back of the Jersey (Below the Number)

Not quite as prominent as the top-back spot, but still effective. Logos here benefit from more space, making them great for rectangular or horizontal designs.

👉 Best for: Logos with slogans or social media handles
👉 Pro tip: Don’t let the design get too close to the jersey’s hemline—it might get tucked in and go unnoticed.

5. Side Panels and Sleeves (for Shooting Shirts or Warmups)

If your team has warm-up shirts or shooting jerseys, sleeves and side panels are ideal spots for additional sponsors. These garments often get worn before games and during press photos, which means added exposure.

👉 Best for: Event sponsors, local media, or one-time partnerships
👉 Pro tip: Use embroidery or high-quality silkscreen for bold but professional branding.

The Full-Court Press: Making the Most of Your Jersey Design

Great promotional basketball jerseys balance team identity with sponsor visibility. That’s why CraftClothing offers full design assistance—we help you place logos with purpose, making sure your jersey looks game-day ready while keeping your sponsors proud.

We know that your jersey represents more than your team—it carries the support of your community and the story of your brand. That’s why our jerseys are made with breathable, game-tested fabrics like dri-fit and pullmax, perfect for keeping cool on and off the court.

Ready to Customize Your Team’s Look?

Let your jerseys do the talking! Visit our Promotional Basketball Jerseys collection to get started. Whether you're prepping for your next tournament or securing new sponsors, we’ve got the tools, materials, and expertise to bring your vision to life.

Your team, your sponsors, your story—stitched together by CraftClothing. Let’s make it legendary.

Would you like a visual template that maps out the ideal sponsor logo placements on a jersey?