Where Do You Put a Brand Logo?

Tips for Promotional Basketball Jerseys

In the world of custom team apparel, every detail matters—especially your brand logo. Whether you're outfitting your basketball team for an inter-barangay league, a company sportsfest, or a school tournament, where you place your logo on promotional basketball jerseys makes all the difference. It’s not just about visibility—it’s about identity, pride, and performance.

Let’s break down the most effective logo placements that make your team look sharp and your brand shine.

1. Front and Center: The Classic Chest Placement

The most common—and most impactful—location for a brand logo is right in the middle of the chest. It’s front-facing, high-visibility, and instantly recognizable. This placement works well if your logo is the focal point of your jersey’s design. It's also perfect for corporate-sponsored teams who want maximum exposure during photos, games, and events.

This is especially effective on jerseys like the Blade or Blur Basketball Jerseys offered at CraftClothing, which feature sleek, minimalist front panels that can easily highlight your branding.

2. Top Left or Right: A More Subtle Approach

If your jersey design is more graphic-heavy or includes bold player numbers in the center, moving your logo to the top left or right chest area is a solid choice. This traditional placement mirrors professional basketball jerseys and offers balance and professionalism.

It’s also a smart layout for co-branded jerseys—for instance, placing your company logo on one side and a league or event emblem on the other.

3. Back of the Jersey: Just Below the Neckline

Think of this as the afterglow placement. When your players walk away from a play—or win a game—that subtle logo on the upper back is what people see. It’s clean, non-intrusive, and perfect for adding a finishing touch without overpowering the jersey’s main design.

This placement works especially well for teams who want the player’s name and number to remain the star of the back.

4. Sleeves or Shoulder Panels: Extra Branding Space

For sleeved basketball jerseys or jerseys with shoulder accents, these spots offer prime real estate for sponsors or secondary logos. It’s a great option for multi-sponsor events or if your team wants to highlight a cause or partner brand.

And with CraftClothing’s embroidery and sublimation options, your logo will stay intact through all the hustle, sweat, and celebratory jersey tugs.

5. Shorts: The Underrated Branding Opportunity

Don’t overlook the shorts! Placing your brand’s logo near the hem or side panels gives your branding an extra layer of visibility—especially during fast breaks and close-up shots.

Custom basketball shorts by CraftClothing can be designed as part of a full set, offering cohesive design flow from top to bottom.

So, Where Should Your Logo Go?

The short answer: wherever it tells your story best. Some teams want the logo to lead the design, while others want it to complement player names, numbers, and stylistic elements.

At CraftClothing, we offer free design consultations to help you decide the best layout for your promotional basketball jerseys. Whether it’s bold and loud or sleek and strategic, we’ll make sure your brand stands out—on and off the court.

💡 Ready to show up in style? Check out our collection of custom basketball jerseys and let’s create a look your team will be proud to wear.

CraftClothing is your go-to for high-quality, Filipino-made custom apparel designed to perform, impress, and last. Let’s make your logo unforgettable.

Would you like help customizing a mock-up for your team?