What Is a Gift with Purchase Called?

And How Custom Gift Items Can Boost Your Brand

You’ve seen them before: that chic tote bag that comes with your skincare bundle, the mug included in your morning coffee set, or the pouch handed out at check-in. They’re called gifts with purchase—a clever marketing strategy that leaves customers smiling, brands remembered, and loyalty stronger than ever. But did you know that the official term for this kind of bonus is promotional gift or custom gift item?

If you're running a business, custom gift items aren’t just freebies—they’re brand ambassadors. At CraftClothing, we believe every giveaway should reflect your brand’s quality, creativity, and values. Let’s break down what a gift with purchase is and how it can work wonders for your business.

So, What Exactly Is a Gift with Purchase?

A gift with purchase (GWP) is a bonus item a customer receives when they buy a product or service. It’s often used to incentivize purchases, increase cart value, and build brand awareness. But rather than settling for generic items, savvy businesses are elevating their GWP strategy through custom gift items—uniquely designed products that showcase your logo, colors, and brand personality.

When done right, GWPs feel less like a marketing tactic and more like a thoughtful thank-you.

Why Custom Gift Items Work So Well

Here’s why custom gift items are worth the investment:

1. They Increase Brand Visibility

Whether it's a pouch, tumbler, or mini tote, a custom gift item with your logo acts like a mobile billboard. Your brand travels wherever the item goes—on commutes, coffee runs, or weekend getaways.

CraftClothing offers a wide variety of customizable products, from caps to drinkware, designed to help your brand stand out in everyday moments.

2. They Leave a Lasting Impression

Let’s be honest—freebies are nice, but personalized ones? Unforgettable. A beautifully embroidered pouch or a custom canvas bag feels premium, and customers are more likely to keep and use it.

3. They Build Loyalty and Trust

When people receive a high-quality gift, it sends a message: this brand cares. It fosters goodwill and enhances customer loyalty. A well-made item doesn’t just make someone happy in the moment—it reminds them of your brand every time they use it.

4. They Boost Sales

Studies have shown that consumers are more likely to complete a purchase when a GWP is involved. It's a small push that turns hesitant browsers into loyal buyers—especially when the gift is useful and well-designed.

Best Custom Gift Ideas to Include with Purchase

Need inspiration? Here are some custom gift items that pair perfectly with product purchases:

• Personalized Pouches – Great for cosmetics, gadgets, or accessories

• Custom Drinkware – Like tumblers or water bottles with your logo

• Canvas Bags or Tote Bags – Reusable and highly visible

• Mini Aprons or Accessories – Ideal for food, art, or retail businesses

• Bamboo Product Sets – Eco-friendly gifts that show your commitment to sustainability

Whatever item you choose, the key is to align it with your brand values and customer lifestyle.

Make Your Custom Gift Items with CraftClothing

If you’re planning to give gifts with purchase, why not make it meaningful? At CraftClothing, we specialize in crafting high-quality custom gift items that reflect your brand’s identity. Whether it’s embroidered pouches, sublimated canvas bags, or laser-engraved drinkware, our team ensures each piece is made with care and craftsmanship.

💡 Start creating your custom merchandise today at CraftClothing.ph.

Let’s turn every purchase into a powerful brand experience—one custom gift at a time.