What is the Best Paper for Shopping Bags?

When it comes to packaging, shopping bags do more than carry items—they carry your brand. That’s why choosing the right material for your custom paper bags is so important. The type of paper you use determines not only how durable your bags will be but also how customers perceive your business.

So, what is the best paper for shopping bags? Let’s break down the top options.

1. Kraft Paper – Strong and Eco-Friendly

Kraft paper is one of the most popular choices for shopping bags. Known for its durability, it can carry heavier items without tearing easily. Its natural brown look also gives an eco-friendly and rustic charm, making it perfect for brands that want to highlight sustainability. White kraft paper is another option if you prefer a cleaner, more polished appearance.

2. Art Paper – Sleek and Stylish

If you want your shopping bags to stand out with vivid colors and sharp prints, art paper is the way to go. It has a smooth, coated finish that makes designs pop, making it ideal for businesses that value premium branding. With lamination options—glossy or matte—you can achieve either a vibrant shine or a sophisticated, muted effect.

3. Recycled Paper – Sustainable and Practical

Recycled paper bags are an excellent choice if you want to put sustainability at the forefront of your brand. While slightly less durable than kraft or art paper, they are eco-conscious and appeal to environmentally aware customers. These are often used for lightweight items and can still be customized with your logo or message.

4. Specialty Paper – Luxury Feel

For high-end retail or special events, some businesses opt for specialty paper like textured or embossed varieties. These papers offer a luxurious feel and elevate your packaging to match your premium branding. While they may cost more, they make a lasting impression.

Choosing the Right Paper for Your Brand

The “best” paper depends on your business needs. If you want strength and eco-friendliness, go for kraft paper. If you want premium visuals, choose art paper. If sustainability is your priority, recycled paper is your best bet. And if you’re looking to make a statement, specialty papers deliver that wow factor.

At CraftClothing, we help businesses create custom paper bags designed to withstand use while showcasing your brand in the best light. With different paper types, sizes, and customization options, we’ll craft bags that perfectly match your vision.

Your packaging is more than just a container—it’s part of your brand identity. Choose the right paper, and you’ll create bags that customers won’t just use, but remember.