How Much to Sell Caps For?

01 April, 2025 Marketing Department

A Guide to Pricing Promotional Caps

When you think of promotional merchandise that’s functional, fashionable, and fantastic for branding—caps are a no-brainer. Whether you’re planning to sell custom caps under your own label or use them as giveaways for a campaign, one of the biggest questions you'll face is: how much should you sell them for?

Let’s break it down.

Understanding the Value of Promotional Caps

Promotional caps are more than just headwear. They’re mobile billboards that give your brand visibility in the streets, at events, and even on social media. At CraftClothing, we’ve seen firsthand how a well-designed cap can boost engagement and elevate a brand’s presence.

But before setting a price, here are a few factors to consider:

1. Know Your Costs

The first step in pricing is understanding your total cost per unit. This includes:

Base production cost: Depends on cap type (e.g. trucker, baseball, flat-bill) and material.
Customization: Embroidery or silkscreening may affect price differently.
Packaging: Will you include individual wrapping or branded pouches?
Shipping & logistics: Especially relevant for online sellers or bulk giveaways.

While we won’t quote prices here, CraftClothing offers bulk order advantages that lower your per-piece cost the more you order. For serious sellers, this means better margins and more competitive pricing.

2. Consider the Cap Type

Not all caps are priced equally. At CraftClothing, we offer a range of custom promotional caps to fit different styles and purposes:

Trucker Caps – Great for outdoor brands or sunny-day promos.
Baseball Caps – Timeless and versatile, ideal for events and giveaways.
Flat-bill Caps – Edgier and more fashion-forward, perfect for youth markets.
Visor Caps – Popular in sports and wellness scenes.
Bucket Hats – A favorite in lifestyle and K-pop-inspired brands.

Each cap has its own appeal and target audience, so factor in who you’re selling to.

3. Factor in Your Audience

Are you selling to students, professionals, or sports fans? A promotional cap sold at a music festival might fetch a different price compared to one made for corporate giveaways. People are willing to pay more for exclusivity, quality, or a strong emotional tie to the design.

If your audience values quality and aesthetics, don’t undervalue your product. A well-made custom cap from CraftClothing can go toe-to-toe with branded caps in both design and comfort.

4. Set a Price Range That Makes Sense

Generally speaking, sellers place their prices between 2.5x to 4x the production cost, depending on branding, quality, and positioning. Here’s a rough guide:

Budget Market: Great for giveaways or bulk promos.
Mid-tier Pricing: For merch brands that balance affordability with quality.
Premium Pricing: If your cap is limited-edition, features intricate embroidery, or is part of a fashion drop.

5. Build Perceived Value with Customization

A logo is great, but what really sells a cap is personality. CraftClothing lets you add color combos, custom typography, and embroidery to give your caps a high-end, personalized touch. You can even match the cap design with your brand’s other merch like shirts or bags for cohesive branding.

Final Thoughts: Price With Confidence

Selling promotional caps isn’t just about making profit—it’s about building a brand that people want to wear. With high-quality caps from CraftClothing, you’re not just selling fabric and thread. You’re selling identity, style, and something people can proudly put on their heads.

Ready to start customizing your own line of caps? Send us your design or concept and let’s craft your next best-selling product—one stitch at a time.